Bridget Williams named to new position with Hearst
Bridget Williams has been named senior vice president, strategy and operations for Hearst Newspapers Digital Media. The announcement was made by Hearst Newspapers President Mark Aldam and Hearst Newspapers Digital Media President Robertson Barrett, to whom Williams will report.
In the new role, Williams will focus on growing direct and programmatic sales efforts and new revenue streams across Hearst Newspapers' stable of properties. In the past year, Hearst Newspapers has made several strategic acquisitions of local community newspapers, bringing quality digital reporting to new markets.
Most recently, Williams served as the chief operating officer of Food52, a digital community for home cooking enthusiasts. During her three years there, Williams tripled revenue and developed a successful ecommerce revenue strategy.
"Bridget is joining at a time when Hearst Newspapers is seeing tremendous innovation on the digital side of our operations," Aldam said. "Her unique experiences at high-growth, digital-first companies will help guide us as we further our efforts to deliver cutting-edge digital content to our wide network of readers."
"I have known and respected Bridget for years," Barrett said. "She is a savvy digital thinker who started her career in newspapers and will help our group focus efforts across the board to achieve big results."
Prior to her time at Food52, Williams was president of Abrams Media. Previously, she spent three years as senior vice president, business and audience development at Business Insider, where she led development efforts to expand audience reach.
"The Hearst Newspapers slate of digital properties is on the forefront of innovation and excellence in local news across the country," Williams said. "I am thrilled to bring my passion for newspapers to help further the reach of Hearst's quality journalism, and expand the products and services we bring to the communities we serve, now and for the future."
Williams began her career as an online advertising lead at the Milwaukee Journal Sentinel. She went on to hold the position of advertising director for digital operations at The New York Times. Williams graduated from Marquette University with a bachelor's degree in business administration.