2018 Mega-Conference

Defining your subscription strategy

Aaron Kotarek, Brian Howell, Curtis Huber and Troy Niday
Aaron Kotarek, Brian Howell, Curtis Huber and Troy Niday
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Four newspaper industry thought leaders will discuss successful and proven subscription revenue growth strategies and case studies from their respective organizations at the Mega-Conference, Feb. 26-28 in San Diego.

With subscription revenues becoming a greater piece of the revenue portfolio, and with many companies transitioning to a consumer revenue-driven business model, this is a can't miss session.

Presenters will be:

  • Aaron Kotarek, vice president, circulation, Oahu Publications
  • Brian Howell, director of consumer revenue optimization, tronc
  • Curtis Huber, director of circulation sales and marketing, The Seattle Times
  • Troy Niday, chief operations officer, Sonoma Media Investments

This thought-proving session will detail:

  • The volume versus value proposition
  • Proven econometric pricing models
  • Utilizing data and analytics to make sound pricing decisions
  • Customer Lifetime Value (CLV) scoring and implementation
  • Incentive-based churn and payment deviation initiatives
  • Profitable multi-channel acquisition and loyalty programs
  • Analyzing your subscribers' payment path
  • Leveraging data analysis to improve retention optimization

Learn more and register today!

Mega-Conference

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