BlueVenn completes acquisition of media analytics and marketing specialists LEAP Media Solutions

Posted

BlueVenn has announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the U.S. media industry.

The acquisition will strengthen BlueVenn's presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.

LEAP has been utilizing BlueVenn technology effectively for five years, to provide media publishers with tailored data analytics and marketing campaign capabilities through a shared-hosting model. This has enabled independent publishers with limited marketing resources the same sophisticated marketing capabilities as major publishers and media, without investing in technology systems that may otherwise be out of reach.

The acquisition will afford LEAP customers better integration with BlueVenn software tools, and take advantage of BlueVenn's heritage in Single Customer View. It will also form a strategy to empower LEAP's media clients to create unique, personalized subscription and digital advertising services, as well as support LEAP's intention to extend its services into new business verticals, such as retail, hospitality and finance.

For BlueVenn, it continues an expansion of its footprint into the U.S. market, strengthening its capabilities in analytics, business intelligence and modeling. The acquisition also provides BlueVenn a range of marketing services to complement its Customer Data Platform.

The BlueVenn Customer Data Platform is deployed globally by many B2B and B2C brands, to unify online and offline marketing data into a Single Customer View. Utilizing a drag & drop interface for understanding customers better, users can automate multi-channel customer journeys using hundreds of integrations with other marketing systems.

Based in Raleigh, N.C., LEAP delivers end-to-end, data-driven audience engagement, analytics and marketing execution services for more than 100 local media companies, including The Day Publishing Company, the Minneapolis Star Tribune, Colorado Springs Gazette, Hearst Publishing, Shaw Media, Steinman Communications and more.

LEAP's full-service approach uses BlueVenn software for modeling and scoring, creative services and Customer Lifecycle Management, with LEAP offering clients digital and direct mail execution, campaign testing, benchmarking and leveraging best practices.

BlueVenn President, Curt Bloom, said: "This acquisition, along with LEAP's expertise, helps us strengthen our standing in the media market, and turns a long-running collaboration with LEAP into a permanent relationship.

"As part of BlueVenn, LEAP will continue to offer its same outstanding service to media clients, but with tighter integration to our cutting-edge data analytics and marketing automation tools."

LEAP Managing Partner, Tom Ratkovich, said: "This acquisition by BlueVenn enables great things. It means an enhancement of the capabilities of both businesses, and the ability to empower our respective clients with sophisticated marketing tools.

"It also helps LEAP with our aspirations for growth, supporting the business's objectives to provision more media companies with our services, as well as open up our proven data management and audience growth methodologies to markets where BlueVenn also excel, such as leisure & travel, retail and finance."

Peter Newton, CRO of GateHouse Media and a user of BlueVenn's CDP, said: "Initially we began using BlueVenn to combine our multiple data sources around a Single Customer View, to create highly targeted and personalized marketing campaigns. Leveraging LEAP's strong analytics around creating and targeting audiences means we can also deliver more optimized results for our advertising customers."

Comments

No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment