At SNPA's News Industry Summit, Oct. 10-12 in Nashville, learn how your newspaper can build a foundation of trust by better explaining what you do and why. Avoid the common pitfalls that confuse and alienate readers. Build the brand credibility that leads to subscriptions and long-term loyalty.
Jeff Sonderman, deputy executive director and executive vice president of API, will lead this News Industry Summit session. He says that issues of trust and understanding are linked. API's research, he said, shows that "understanding is the foundation for trust."
Download the program
This is the last week for returning exhibitors and sponsors from 2018 to reserve their booths and/or sponsorships for the 2019 Mega-Conference before registration opens to all companies.
Starting Aug. 20, all companies will be allowed to reserve their booths/sponsorships and an online link for reservations will be available at www.mega-conference.com.MORE
The strategic plan developed by the SNPA Board of Directors encourages the creation of a publisher development program based on what members have identified as a training void in our industry.
Publishers attending the News Industry Summit in Nashville, Oct. 10-12, will get a taste of this new initiative.
Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch and chairman of SNPA's Executive Development Committee, said the committee "has outlined an approach and invited The Poynter Institute to help create such a program for SNPA members." Any program created would require SNPA Board approval.
He said an expanded segment at the fall SNPA conference in Nashville will "provide a sample of what such a development program could be."
He added, "This live demonstration will focus on helping current publishers and publishers-to-be lead through the chaos and uncertainty to constantly anticipate what's next and have the wherewithal to turn possibilities into positive results. You won't get a certificate for completing the Poynter-led overview, but you'll help SNPA further refine a development program that we hope will be career-changing for our publisher members."
Neil Brown, president of The Poynter Institute, will lead the segment at the News Industry Summit.MORE
SNPA's 2018 News Industry Summit is not for everybody.
If you've already hit your 2018 revenue goals, you could skip it and experience Nashville any time.
If you know exactly how your company is going to navigate the digital environment and you have a plan in place to counter claims about your credibility, take a vacation instead.
But if your situation mirrors the experience of most newspaper executives ... find a way to be there. Attending this program will pay for itself many times over.MORE
AMG|Parade and SNPA will co-host a rooftop party overlooking downtown Nashville during the 2018 News Industry Summit in October.
The event will be held from 6:30-8 p.m. on Thursday, Oct. 11, at Rock Bottom Brewery.MORE
During the 2018 News Industry Summit, GateHouse Media CEO Kirk Davis will address how the GateHouse business model is evolving to build a sustainable future for local journalism.
In his discussion, he will address news and content innovation, building new revenue streams and the strategic way GateHouse is pursuing efficiencies. GateHouse Media parent, New Media Investment Group, has invested nearly $1 billion in local media in just 4 1/2 years. While the company has grown appreciably, Davis will explain how local journalism and quality remain at the forefront of their mission.
The News Industry Summit will be held Oct. 10-12 and, for the first time, in Nashville, Tenn.MORE
Showcase your business at SNPA's News Industry Summit by reserving tabletop exhibit space or the sponsorship of your choice. Download full details about sponsorship and exhibit opportunities.MORE
SNPA is launching a new series of free "P2P" video conferences for publishers that will help publishers grow revenue and sharpen their management skills.MORE
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."More
In today's highly divisive political environment, the media and its credibility have become the news. Reporters and media outlets are under attack from all sides – the public, companies, social media, even the nation's highest office. How can local newspapers convince their audience to click and read when they're constantly warned of "fake news"?
During next month's SNPA News Industry Summit in Nashville, Tara Deering Hansen, principal of Sonder Public Relations, will discuss the importance of local newspapers developing a public relations strategy to strengthen trust and credibility in their communities. Like any reputable company, newspapers must know and own their brand.More
Click here to download the complete conference program.
Our presenters will be talking about countering the assault on journalism and media credibility, and building trust with your audience. They will be sharing critical concerns over not getting paid for content on digital platforms – a challenge the managing partner of Methuselah Advisors says could threaten the survival of many daily papers. Hear about the Fair Use Collective, which is serving as a negotiating intermediary between publishers and digital platform enterprises.
If you aren't in Nashville, Oct. 10-12, you'll also miss a lot more. There are topics for publishers, general managers, digital and advertising directors, newsroom leaders and other key leaders throughout your paper.