Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.More
A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.
The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.
Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.MORE
Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.
The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.MORE
With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too.MORE
Here are some good tips for creating a local calendar for your school district.MORE
A one-week hybrid sales blitz (print + online ads) greatly exceeded this small 7,000-circulation paper's sales goals, bringing in revenue of more than $100,000.MORE
Here’s how to turn that annual High School Football Preview into a 12-week campaign that gives advertisers great exposure, and will double or triple your revenue with just a single sales call!MORE
Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.MORE
The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.MORE
This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.MORE
The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.More
The Suffolk News-Herald has figured out how to make $125,000 annually with a bi-monthly community magazine.More