Share your best sales strategies for growing holiday revenue 6/10/14

EXECUTIVE SUMMARY  

What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.

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Home-grown innovation 4/22/14

By Jane Nicholes
EXECUTIVE SUMMARY  

Palm Beach Sproutz mobile web-app proves to be a healthy idea!

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5 tips for driving revenue and audience with Mother's Day promotions 3/24/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.

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'Living Heroes' honored by Richmond Times-Dispatch 3/17/14

EXECUTIVE SUMMARY  

With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too.

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Keys to success for any direct mail effort 2/20/14

EXECUTIVE SUMMARY  

Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.

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Victoria readers sell their belongings through Bargains361 2/6/14

By Donnis Baggett (reprinted from Texas Press Messenger)
EXECUTIVE SUMMARY  

Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.

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Fort Dodge school calendar generates $10,000 in revenue 1/23/14

EXECUTIVE SUMMARY  

Here are some good tips for creating a local calendar for your school district.

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Church directories generate 100% new revenue 1/9/14

EXECUTIVE SUMMARY  

This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.

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Convert your football preview to a bundled 12-week campaign 1/2/14

EXECUTIVE SUMMARY  

Here’s how to turn that annual High School Football Preview into a 12-week campaign that gives advertisers great exposure, and will double or triple your revenue with just a single sales call!

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Blueberry Festival Magazine 12/19/13

EXECUTIVE SUMMARY  

The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.

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