What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.MORE
Palm Beach Sproutz mobile web-app proves to be a healthy idea!MORE
Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.MORE
With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too.MORE
Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.MORE
Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.MORE
Here are some good tips for creating a local calendar for your school district.MORE
This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.MORE
Here’s how to turn that annual High School Football Preview into a 12-week campaign that gives advertisers great exposure, and will double or triple your revenue with just a single sales call!MORE
The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.More
The Post and Courier of Charleston, S.C., is growing revenue by monetizing newsletters. During last month's P2P video conference call, SNPA members heard how the paper has changed its focus, added or redirected staffing to oversee all newsletters and craft daily news newsletters, and changed its sales approach.
If you missed the call, here's where you can catch up on this GREAT IDEA.More
Here's a revenue-generating idea that is simple, inexpensive and keeps readers looking at an ad for 30 minutes. People participating in SNPA's recent Publisher-to-Publisher (P2P) video conference call already know what it is.
Everyone else, pay attention.
Trevor Evans was advertising manager at The Express in Lock Haven, Penn., when he was told to come up with a way to make up for $5,000 in lost revenue, and do it quickly. The result was a 16-page special tabloid section of Word Search puzzles tied to ads. It made more than $5,000, and he sold it in two hours by making phone calls to legacy advertisers as he was driving.More