The McClatchy Company has announced the launch of excelerate, a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results.MORE
Steve Gray writes: "What reframed my understanding of our current challenges in advertising and marketing was taking a deeper dive into lead generation. That's one of the buzz terms on the list above, but I now realize it's the 'unified field theory' that puts all those other buzz terms in their right places.
"At Morris Publishing Group, what prompted us to look harder at lead generation was the struggle our own sales staffs were having."MORE
NEWSCYCLE's new advertising sales management software provides mobile CRM capabilities and customizable reporting features, with backward compatibility for NEWSCYCLE Advertising customers.MORE
Content That Works will introduce a new surviving breast cancer content and micro-site July 20.MORE
A trained sales staff knows where to look for co-op advertising, as the digital market grows.MORE
Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.MORE
3-D printing is not as likely to be a direct disruptor as many other digital technologies of the past 15 years have been. But it will disrupt the business of some of your major advertisers.MORE
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."MORE
Dealer.com, a Cox Automotive brand, and White Ops, a market leader in automated threat prevention, have announced a partnership to combat advertising fraud that will enable a superior return on investment for automotive industry advertisers. Dealer.com is the first automotive-focused advertising provider to partner with White Ops.More
On Nov. 26, the major U.S. tobacco companies began running court-ordered newspaper and television advertisements about the deadly consequences of smoking and secondhand smoke, as well as the companies' intentional design of cigarettes to make them more addictive.
The ads are the culmination of a long-running lawsuit the U.S. Department of Justice filed against the tobacco companies in 1999. A federal court in 2006 ordered the tobacco companies to make these "corrective statements." After 11 years of appeals by the tobacco companies, a federal judge issued a final order directing them to begin running the ads in newspapers on Sunday, Nov. 26, with the television ads beginning the following day.
The defendant tobacco companies were ordered to purchase five full-page ads in the first section of the Sunday edition of the 50+ newspapers specified by the court. Each newspaper ad will contain one of the five corrective statements.More
Newspaper companies can't take a passive approach in how they approach the hiring of salespeople. They must implement a proactive hearts-and-minds marketing campaign in order to build what Charity Huff, managing partner of Maroon Ventures, calls the A-Team.
During the SNPA-Inland Annual Meeting, Huff shared proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics.More