What works for McDonald's, works for classifieds, too 6/27/13

Bill Ostendorf, Creative Circle Media Solutions

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.

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Second Amendment sale capitalizes on passion over gun rights 6/4/13

By Sean Ireland, Special to the SNPA eBulletin

Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."

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GateHouse partners with Second Street for basketball Upickem 4/30/13

In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.

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