Time certainly does things. Remember when making a purchase meant seeing commercials for a product, scouring print ads and then visiting the store to buy a product? That was all before technology took over. The reality is that the digital transformation has had a huge impact on how we live, play, do business and shop for products and services.
Today, the average consumer references 10 sources before making a purchase (Google, 2017), and 67 percent of a consumer's purchase journey is done digitally.More
Lineup Systems' Adpoint App is now available on the Salesforce AppExchange, empowering media businesses to connect with their customers, partners and employees in entirely new ways. The Adpoint App delivers one of the most comprehensive media sales solutions on the Salesforce AppExchange. It provides Adpoint's lead-to-billing functionality within the Salesforce Sales Cloud environment, including Adpoint CPQ (Configure, Price, Quote), complex pricing, workflow and invoicing visibility.MORE
Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.MORE
Finalizing your plans for Super Bowl coverage and sales? Coverage planned? New ad revenue booked?
Check out GateHouse Media's one page wrap-up to the biggest NFL game of the year: the 2018 Super Bowl.
GateHouse Media's sports experts at the Center for News and Design will provide a ready-to-use preview page, highlighting the strengths and weaknesses of both teams, what to expect at kickoff and including facts, info and essential data about the game.MORE
Cars.com Inc., a leading online automotive marketplace, and McClatchy have announced an agreement to convert the remaining 17 affiliate markets into the Cars.com direct sales channel prior to the October 2019 affiliate agreement expiration date. The agreement follows an earlier November 2017 initial accord to convert five markets.
The new agreement includes marketing support payments through 2019 reflecting a continuing relationship between Cars.com and McClatchy, a smooth transition and an opportunity to immediately introduce digital advertising solutions for the benefit of dealer customers.MORE
In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.
To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.MORE
Dealer.com, a Cox Automotive brand, and White Ops, a market leader in automated threat prevention, have announced a partnership to combat advertising fraud that will enable a superior return on investment for automotive industry advertisers. Dealer.com is the first automotive-focused advertising provider to partner with White Ops.MORE
Lineup Systems has introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.
Today's media companies handle complex, multimedia orders that require numerous authorizations and involve multiple team members. Manual tasks and authorization processes often delay or prevent orders from being processed. To solve this issue, Lineup Systems designed Adpoint Workflow to automate redundant, manual tasks based on pre-defined standard operating procedures, enabling media companies to quickly and accurately process orders.MORE
On Nov. 26, the major U.S. tobacco companies began running court-ordered newspaper and television advertisements about the deadly consequences of smoking and secondhand smoke, as well as the companies' intentional design of cigarettes to make them more addictive.
The ads are the culmination of a long-running lawsuit the U.S. Department of Justice filed against the tobacco companies in 1999. A federal court in 2006 ordered the tobacco companies to make these "corrective statements." After 11 years of appeals by the tobacco companies, a federal judge issued a final order directing them to begin running the ads in newspapers on Sunday, Nov. 26, with the television ads beginning the following day.
The defendant tobacco companies were ordered to purchase five full-page ads in the first section of the Sunday edition of the 50+ newspapers specified by the court. Each newspaper ad will contain one of the five corrective statements.MORE
Newspaper companies can't take a passive approach in how they approach the hiring of salespeople. They must implement a proactive hearts-and-minds marketing campaign in order to build what Charity Huff, managing partner of Maroon Ventures, calls the A-Team.
During the SNPA-Inland Annual Meeting, Huff shared proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics.MORE
Monster has entered into a partnership with Sun Coast Media Group, a publisher of nine local newspapers in southwestern and central Florida. The agreement enables Sun Coast newspapers to offer a wide range of recruiting solutions to better serve candidates and employers across its circulation area.MORE
Monster has entered into a partnership with Sun Coast Media Group, a publisher of nine local newspapers in southwestern and central Florida. The agreement enables Sun Coast newspapers to offer a wide range of recruiting solutions to better serve candidates and employers across its circulation area.More
AdCellerant has been selected as a preferred partner solution by The Local Media Consortium, a strategic partnership of leading local media companies. AdCellerant is an ad technology and digital marketing services provider, specializing in programmatic display, mobile, tablet, video, native, email and search marketing campaigns for local media companies.More
Gamut, a solutions-based digital advertising organization from Cox Media Group, has announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.More